Rel=Canonical for canonicalization to normalizing multiple URLs.

Rel=Canonical for canonicalization to normalizing multiple URLs. Yes! Rel=Canonical sounds like something strange. Huh! This is an essential SEO element to normalize multiple URLs. You can visit a specific post from different URLs and domains entirely. Take a closer look at the below URLs, All links pointing to the same article with same content, but in real they have different paths (URLs) http://example.com/SEO https://example.com/SEO http://www.example.com/SEO In case of Blog Post that assigned to a specific Label you can visit the post by using different URLs like below. http://example.com/SEO/Post-Title https://example.com/SEO/Post-Title http://www.example.com/SEO/Post-Title This means for single Blog post we have multiple URLs. As a result search engine will index 3 URLs for single post; this is very bad for your site SEO. But if you use rel=Canonical tag then you can solve this issue. rel=Canonical is a function that allows you to set up a preferred URL for a specific webpage. What is rel=Canonical tag? rel=Canonical tag is a page level meta tag, generally place in the HTML header of a webpage for normalizing multiple URLs. As a result when search robots visit your site then it tells to search engines which URL is the canonical version of the page being display. The main purpose of using rel=Canonical to keep duplicate content out of the search engine index while combining your pages strength into one Canonical page. The rel=Canonical element also known as Canonical Link and it helps the webmasters to specifying the canonical or preferred version of a webpage. As a result it is able to prevent duplicate content issue from your website. Why to use rel=Canonical? This is absolutely true that correct use of SEO ensure proper website optimization. But if something becomes wrong then it can be a disaster. #1: Search Engine Support is Blotchy Search engine love specific and spotty. If you can specify your web page URL by canonical tag then search engine can pick the right URL, but Google supports canonical tag on both single and across multiple domains. Bing search engine considers the canonical tag as indication, nothing else. So try to use rel=Canonical properly thus you can blotch the URL. #2: Canonical tag for fixing Duplicate content If you dont use any rel=Canonical tag then search robot will detect multiple URLs for single post. But search robot will think you can multiple contents in your website. So if you use Canonical tag it will stop detecting duplicate content from your website. #3: Consolidating link signals for preferred URL. rel=Canonical helps search engine to consolidate the information for the individual URLs on a single and preferred URL. As a result, no matter how many URLs have to view your Blog Post search engine will get consolidate with links to preferred one. As a result search engine will avoid duplicate or similar content. #4: To get accurate Analytics report for a single product/topic. If you are using Analytics tools for tracking the product performance then it is not possible for multiple URLs on single product or Post. So for the variety of URLs its very difficult to get consolidated metrics for a specific piece of content. rel=Canonical tag helps the search engine to detect preferred URL and your Analytics tool will provide accurate tracking metrics. #5: Determine what URL you want to show. It is possible to display preferred URL through rel=Canonical tag. So you can determine what URL to show your audience and what are not. You can prefer people to reach your post page via https://example.com/SEO/Post-Title/ URL rather than below URL. https://example.com/SEO/Post-Title?gclid=ABCD #6: Addressing syndicated content. Ranking is necessary for grow your Website properly. But if you syndicate your content for multiple domains then you should use rel=Canonical tag to consolidate page ranking to your preferred URL. How you can use canonical URLs? We can use rel=Canonical to improve link and ranking signals for our Blog content. But we can implement it different ways. If you wish to use it for a preferred URL you can simple do it like below: headlink rel=canonical href=https://example.com/SEO/Post-Title/ //head The above system is manual. If you are using WordPress then SEO plugin is the solution. And almost all SEO plugins have rel=Canonical feature. In case of Google Blogger site we can easily use rel=Canonical tag for all WebPages at once. Just follow the below steps- Step #1:Go tohttps://www.blogger.comand Sign in to your account Step #2:FromBlogger Dashboardclick on-Template -Edit HTML Step #3:And locate thehead section in your Blogger template Step #4:Finally copy following line of markup and paste it belowhead link expr:href='data:blog.url' rel='canonical'/ Step #5:After that hit theSavetemplatebutton Now when search robot visit your Blog then It will index only preferred URL only. To check rel=Canonical in your Blog just visit any post page and view the page source by pressing CTRL+U or by right click. You will see the canonical URL like below. This means you have canonicalized your Blog post URL properly. link href='https://example.com/SEO/Post-Title/' rel='canonical'/ So its all about link canonicalization to normalizing multiple URLs. I hope you have understood the importance of using it and able to apply in your website. Rel=Canonical for canonicalization to normalizing multiple URLs. Liked this article? 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