Strategic Management and Leadership SWOT Analysis

Question: Discuss about theStrategic Management and Leadershipfor SWOT Analysis. Answer: Business Strategies Evaluating Strengths and Weaknesses of Organization It is important to conduct a SWOT analysis before developing business strategies. An organization can use its strengths for gaining a competitive advantage and work on its weaknesses for improving its organizational efficiency. Ignoring the weaknesses can adversely affect the efficiency of the organization. Ever Seiko has several business units (Ahmad Dalalah, 2014). The organizations competitive strengths include human resource management, effective utilization of technology, distribution channels, high-quality products, and focus towards innovative ideas, aggressive promotional campaigns and high, market share for beauty/healthcare products in Myanmar. Ever Seiko focuses on market penetration. The company offers products at reasonable prices. The company promotes its products through advertisements and social media marketing. The company is successful in attracting customers by utilizes sales and discounts (Ahmad Dalalah, 2014). The organization uses customer feedback for improving its existing products and developing new products that cater to the requirements of end-consumers. Resources are invested in RD activities and market research before launching a new product. For example, Rose Bloom Essence is a superior skin care product that can increase the profitability of the company. It is a unique product that can target both men and women. Thi s unique product comprises of Bulgarian Rose Bloom Extract. The ingredients used in this product have anti-aging effects and make the skin soft (Alford, 2007). The organizations weaknesses include low involvement in CSR (Corporate Social Responsibility) activities and management style followed in the organization. Indulging in CSR activities will improve company reputation. Employee involvement and motivation is low due to autocratic leadership style followed in the organization. Job satisfaction is low due to lack of employee empowerment (Alford, 2007). There is lack of coordination among different departments. The implementation of operational processes is slow. Evaluating a Strategic Plan A recruitment strategy focuses on hiring qualified and experienced managers for different departments- marketing, accounting, sales etc. A recruitment strategy can be evaluated by measuring the retention rate and employee turnover rate. A certain level of turnover rate is unavoidable but a high level indicates that the recruitment and training were flawed. Evaluating the performance of new hires after regular intervals of 6 months can help to measure the success of recruitment plan (Brinckmann and Kim, 2015). The other performance indicators include number of vacancies in a given period of time, longevity of new hires and cost associated with recruitment campaign. A financial strategy can be evaluated by measuring Return on Investment (ROI), liquidity ratio, solvency ratio and profit growth rate. The effectiveness of a marketing strategy can be measured by tracking the change in customer perception customer satisfaction and growth in sales volumes. The effectiveness of social media m arketing can be tracked through likes, comments and shares. The awareness level, customer satisfaction level and changes in the perception can be monitored through consumer surveys. Revenue generation, rate of customer acquisition and rate of customer retention can reflect the efficiency of strategy related to market share (Wandary and Anisah, 2015). Profitability can be measured through profit margin analysis. Profit margin can be measured through various ratios like net profit margin and operating profit margin. Net profit margin = (net income/ net sales). Operating profit margin = (operating profit/ net sales). Business Objectives and Organizational Values The business objectives for Ever Seiko are related to international standards for maintaining quality, digitalization of organizational activities, improvement in financial performance, developing long-term customer relationship, improvement in level of customer satisfaction and to increase the market share (Wandary and Anisah, 2015). The organization aims to increase customer satisfaction by improving the quality of products and after-sales services. Business strategies related to marketing, finance, sales, HR, production, distribution etc. are formulated on the basis of organizational objectives. For example, the marketing objectives of skincare brand Life are to improve quality of products, increase customer awareness, increase reach through advertisements and increase market share (Dalton, 2005). The organizational values of Ever Seiko include transparency, growth, positivity and excellence. The organization believes in setting goals that are realistic and time-bound. Planning and execution of business activities is governed by organizational values. The decisions made by managers are based on these values. Transparency in communication helps to create a positive perception in the minds of consumers and increases awareness. Following the philosophy of excellence helps to ensure superior quality of products and after-sale services (Odubiyi and Oke, 2016). This helps to maintain international standards of quality. Maintaining superior quality helps to increase customer satisfaction. Constant growth and innovation promotes digitalization of organizational activities. Positivity helps the organization to take calculated risks in order to improve its financial performance. Setting realistic marketing goals help to increase market share. References Ahmad Dalalah (2014). Extreme Programming: Strengths and Weaknesses.Computer Technology and Application, 5(1). Alford, J. (2007). 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